Pricing

Honest numbers, up front.

The rates · published, not negotiable

Six tiers. Everything visible.

Most boutique studios won’t publish a price. They’ll say “get a quote.” I think that’s daft. Here are the six tiers. Each one’s a real number. Builds are split half deposit, half on launch — the deposit figure is next to the price so there are no surprises at checkout.

Quick win
£300
one-off

A single focused fix on a site that mostly works. About half a day. Live within five working days.

  • ·Single page or single feature scope (e.g. add a homepage contact form, fix a slow image, integrate a booking widget)
  • ·One round of revisions
  • ·Live within five working days
  • ·Source files yours from day one

Not included. Full site rebuilds. Ongoing changes (use Hosting for those).

Starter
£750
one-off · £375 deposit

A one or two page site that does the job properly. For businesses who need somewhere real to point people, not a brochure.

  • ·One or two pages (a single strong page, or home plus contact)
  • ·Mobile-first design, real performance budget
  • ·Lead form routed to your email
  • ·Submitted to Google, structured data on the main page
  • ·One round of revisions during the build
  • ·Source files yours from day one

Not included. Multi-service page structures — if you need a page per service, that's Standard.

Standard · most pick this
£1,200
one-off · £600 deposit

Up to four pages, room to explain what you actually do. The size most small businesses land on.

  • ·Up to four pages (home, services, about, contact)
  • ·Mobile-first design, real performance budget
  • ·Lead form routed to your email and (optionally) WhatsApp
  • ·Submitted to Google, structured data across key pages
  • ·Two rounds of revisions during the build
  • ·Source files yours from day one

Not included. Per-area or per-service landing pages beyond the four — those live in Premium.

Premium
£1,950
one-off · £975 deposit

Up to six pages with the search work done properly. For businesses competing on Google rather than just existing on it.

  • ·Up to six pages (home, services, about, contact, plus two of your choice)
  • ·Mobile-first design, real performance budget
  • ·Lead form routed to your email and (optionally) WhatsApp
  • ·Search engine basics — submitted to Google, structured data on key pages
  • ·Two rounds of revisions during the build
  • ·Source files yours from day one

Not included. E-commerce over 50 products. Membership / forum sites. Brand identity from scratch (I can refresh; full identity is a different job).

Hosting
£45
per month

Keep your site fast, secure, backed up, and slightly evolving. Cancel any time.

  • ·Vercel UK edge hosting
  • ·SSL certificate auto-renewed
  • ·Monthly automated backups
  • ·Uptime monitoring
  • ·One small content tweak per month (new staff photo, updated price, new opening hours, etc.)
  • ·Domain renewals managed (cost at your registrar)

Not included. New pages, new sections, new features (those are paid changes).

Hosting Pro
£75£129
per month · first 10 only

Hosting + ongoing growth work. For businesses pushing for organic search and steady content additions.

  • ·Everything in Hosting
  • ·Four content tweaks per month
  • ·Monthly Google ranking report (real numbers, not screenshots)
  • ·One new service or area page per quarter
  • ·Priority WhatsApp support
  • ·Google Business Profile help once a quarter

Founding rate. Pro is normally £129 a month. The first ten sites to take it pay £75 — and keep £75 for as long as they stay on the plan, so it doesn’t creep up on you a year down the line. Once the ten are gone it goes back to £129.

Not included. Same as Hosting (no new builds without scope).

Past six pages
£175
per page

Six pages covers most businesses. If yours needs more, it’s £175 for each page from the seventh onwards — counted at brief stage and added to the tier price before you pay anything, not discovered halfway through and billed after.

Some jobs don’t fit a ladder — a real shop with stock and payments, a booking system with rules, anything carrying regulated or legal weight. Those I quote separately, in writing, before a penny moves. I’d rather tell you it’s a different job than squeeze it into Premium and do it badly.

What I don’t build

The honest list.

Most studios won’t publish a list like this. I think it’s useful — for both of us. If your project is on the list, please don’t take it as a knock; it just isn’t a fit for the shape this studio is.

  1. 1
    Online shops with more than 50 products.

    Shopify will treat you better than I will at that scale.

  2. 2
    Membership, forum or community sites.

    Circle, Mighty Networks and Discord exist, are cheaper, and do it properly.

  3. 3
    Google or Meta Ads management.

    Different job. I build the shop. I don't stand outside it shouting.

  4. 4
    Redesigns where the brief is “let's see what happens.”

    “See what happens” isn't a goal, it's a weather forecast. I work from bookings, sales or enquiries — something countable.

  5. 5
    Sites where I can't talk to the decision-maker directly.

    If you need to put me through procurement, you need a bigger studio than this.

  6. 6
    Six weeks of meetings before Day 1 of build.

    The whole build takes five days. Some studios would still be agreeing the agenda. If you want the long run-up, that's a legitimate way to work — it just isn't this one.

  7. 7
    Anything I shouldn't be building.

    Hate groups, scams, fake-review operations, gambling, payday loans, MLMs, predatory diet-industry stuff, anything illegal under UK law. The sensible ones.

How payment works

Quick wins are paid in full up front — a single Stripe link, takes 30 seconds.

Full sites are split in half: £375 on Starter, £600 on Standard, £975 on Premium secures the build slot, and the balance is due on launch. Both halves via Stripe, and you get a proper invoice for each.

Extra pages beyond the sixth are £175 each. They get counted at brief stage and folded into the tier price, so the deposit you pay is half of the real total — there is no separate bill arriving later.

Five working days.The only thing that’s ever made a build late is waiting on the client, so I ask for everything up front — copy, photos, logo, logins. The clock starts when I’ve got the lot.

Hosting bills monthly in advance. Cancel any time — rolling monthly, no notice period, no contract.

I’m a UK sole trader and currently below the VAT threshold, so prices include no VAT and there’s nothing to add.

See the Terms for the contract version, cooling-off rights, and ownership.