Site of the Month.
Once a month I pick a website — one I admire, one I think is failing, or one strange enough to be worth a few hundred words — and write carefully about why. It’s a craftsperson’s habit. The people who write monthly critiques are the people other craftspeople read.
How it works
On the first working Monday of each month, a new essay goes up at /journal/site-of-the-month-vol-N. It’s 600 to 1,200 words, with screenshots and a verdict. I cover what works, what doesn’t, what I’d do differently. The intent is to be useful, not to be clever — most sites I critique I admire in some way.
Why
A solo studio gets known by being read, and gets read by writing things worth reading. The Site of the Month is the longest-form content I commit to. It signals what I notice about other people’s work, which becomes a window onto how I’d think about a client’s.
Volume II — Glenholme Florists, Beverley
Read the essay → Sixty years on Wilbert Lane, a national Retail Florist of the Year title, flowers for a royal visit, and a homepage whose only heading belongs to the cookie popup. Three lifts, on the house. Published 28 July 2026.
Volume I — Ford Framing, Beverley
Read the essay → A picture framer five minutes from my desk, a thirty-seven-year-old family business with 272,000 pictures behind them. Three lifts I’d make to their website, on the house. Published 22 June 2026.
Get the next one when it lands
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